In Great Demand – Making Flexibility Your Superpower
Flexibility is the way of the future in the world of work, and on-demand space opens up a whole host of opportunities for businesses taking a hybrid approach.
When it comes to work trends for 2022, flexibility is the name of the game. People are choosing – in fact, many are demanding – flexibility; in where they work, when they work and how they work.
Flex is the way forward for everyone from start-ups to established organisations
This shift shows that hybrid, flexible working arrangements aren’t just for start-ups and solopreneurs. It’s not simply for those who are bootstrapping their business, or who are trying to save on costs (although that’s a definite benefit of flexible arrangements). It’s for any and every business that wants to be agile and that wants to expand and contract its workspace based on their needs that month, that week – or even that day.
Take OnTheList, for example. The members-only luxury flash sales company didn’t need a full service office; what they needed was somewhere to host client meetings in Hong Kong’s dynamic Quarry Bay district. “I was looking for a space that could accommodate different needs: meeting clients for coffee to catch up in a formal yet cosy environment with coffee and tea available; somewhere relatively quiet and with private space for business meetings,” says Mathilde Betinas, APAC Business Development Manager for OnTheList.
Ethica Wines, meanwhile, was expanding into the Asia-Pacific region from the US and they needed a Bangkok base for their Regional Sales Manager, Diego Sebastian Todone. “Being the only person from my company in the region and having to travel most of the time (in a normal world), I wanted to find a place that would cover all the needs of a full-scale office with the flexibility that a shared office offers,” says Todone.
“When I was looking for a place to use as an everyday base, I came across The Great Room. When I visited, it was love at first sight!”
For Todone, The Great Room offered all the advantages of having your own office. “It gives me access to concierge and printers, meeting rooms, a high-speed network, and a beautiful space to talk business with clients and partners.”
At the same time, however, a coworking space such as this one does away with the hassles that a traditional office entails: This includes a long-term lease, buying furniture and office equipment and committing to larger floor space to make room for facilities like meeting rooms and pantry areas that are necessary, yet will be underutilised. With a luxury coworking space like The Great Room, you shift to variable costs that you can control.
On-demand workspace supports greater flexibility
The best part? You get to choose what your costs look like by working with The Great Room to create a tailor-made package you can change whenever you need to. The Great Room offers a whole realm of on-demand services to support maximum flexibility.
You could, for example, choose to combine a private office space with hotdesking, like Bangkok-based luxury hospitality group AZOTELS does. This hybrid arrangement gives AZOTELS staff the flexibility to work in a quiet space when they need to focus, or to mingle when they want a more dynamic vibe. They can also purchase The Great Room’s Day Passes on-demand, when they have more staff coming into the office.
Perhaps, like Ethica Wines, you may want to work flexibly and meet your clients somewhere that feels aligned with your brand – somewhere that evokes five-star style. The Great Room’s Hot Desk memberships are the perfect solution, giving you access to the Workhall and Drawing Room, where the elegant surroundings, coupled with an array of lounge seating options, set the scene for connecting with clients and working productively.
Flexible access to the Drawing Room is part of The Great Room’s appeal for OnTheList. “You can select your working space depending on the number of guests you are expecting: you can go for a small coffee table for a one-on-one catch-up, or you can go for the sofa area for larger gatherings,” says Betinas. And “I can create my remote office space whenever I need I can just walk in with the day pass without having to worry about availability.”
For Ethica (Wines), The Great Room’s premium aesthetic and hospitality mindset suits their needs nicely. “The environment is very work oriented; it’s friendly, but at the same time very professional and upscale. This is really important for (us), as it mirrors the image that we want to give to our customers and partners that visit us at The Great Room,” says Todone. “Anything you need, the staff will always help you with a smile on their face. This is super valuable, because it puts you in the best mood to focus on what you have to do.”
Get customised support for your business at The Great Room
With hybrid ways of working increasingly the modus operandi, these businesses demonstrate just how well on-demand solutions can support their businesses in an era when flexibility is the only way forward. Whether you’re looking for regular desk access, a private office for a few weeks, or a meeting room for that important meeting, or a prestigious corporate address, it’s all possible at The Great Room.
The Great Room has seven locations across Asia’s gateway cities, including five in Singapore. All are located in prime neighbourhoods, with a range of options available – from on-demand space to fixed, private workspace for larger teams. Find out how we can help your business adapt to the future of work. Select your city below to learn more.