Conversation with
My Mentor

Mark Edleson,
Founder of Alila Hotels & Resorts

Front Row

Creating Consumer Lust

As part of The Great Room’s second anniversary celebrations, Erica Kerner, Tiffany’s VP of marketing and communications Asia, gave a fascinating talk exploring how this storied jeweller so successfully stirs desire in the consumer. These are some of the most thought-provoking remarks Erica made during a half-hour discussion with moderator Christian Barker. Christian Barker: Today’s topic…